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KFC – Wrong On So Many Levels

April 30, 2010

I saw a commercial on TV a while ago and I swear I thought nothing of it’s connotations until a friend pointed them out. In short, it watch this KFC commercial and see what you think.

Dear Racism,
Good To see your alive and well! What would America do without you to hate and despise?

Can I ask you guys at KFC when are you going to add morals to the mix when producing commercials. That has to be one of the most racist commercials I have seen shot on American soil in a long time and it’s a damn shame. First let us count the ways in which this is totally wrong.

First let’s go over the nutritional concerns. This commercial basically says: “Hey, you know what, I have had chicken sandwiches before and Im not digging the whole bun thing! I mean who needs bread anyway?? Let’s substitute the bread for…um…eerrr…well, MORE CHICKEN!!! Who wouldn’t like that?!?!?! It’s a good idea to this guy!

Hahahaha I get it, get rid of the bread since everybody is on this Kill the Carbs kick and add more protein. This has got to be one of the most unhealthy pieces of crap I’ve seen shoveled to the public since that one place was doing the sandwich called “The Luther.”

Brief History on The Luther
The Luther Burger was named for and was a favorite (and possibly invention) of the late singer-songwriter and record producer Luther Vandross. This origin is mentioned in a January 2006 episode of animated series The Boondocks, “The Itis”, in which the character Granddad creates an entire restaurant based on the burger (and other soul food). Mulligan’s, a suburban bar in Decatur, Georgia, serves the Luther Burger. The Gateway Grizzlies of St. Louis, from the Frontier League (an independent baseball league not affiliated with Major or Minor League Baseball), have started serving the Luther Burger, which, in their version, is a deep-fried Krispy Kreme donut filled with a black Angus all-beef patty, melted cheese, and two strips of bacon. Dubbed a cardiologist’s worst nightmare, this burger is 1,000 calories, and aside from bringing in revenue from sales, it has drawn more fans to come out to the ballpark: apparently, attendance at games has increased and the burger is one of the most popular aspects of the park. For the following clip, if your in a hurry, skip to 2minutes in. Sorry, couldnt find a shorter one. 😦

So all those thinking that The Luther Burger was merely fiction and intended just for The Boondocks cartoon, the pic proves that this thing exists. It’s one thing for a privately owned business to serve such a thing. But a nationally known super corporation like KFC getting away with this travesty of a sandwich is deplorable. Personally at 1000 calories The Luther needs to be outlawed and KFC’s Double Down chicken sandwich is not far behind. The Double Down weighs in at 540 calories, 32 grams of fat and — hold on — 1,380 milligrams of sodium. KFC offers a grilled version that mysteriously is just as bad and has more sodium: 460 calories, 23 grams of fat and 1,430 milligrams of sodium. You may think I’m you, but you can check the website for it, they boldly put the nutrition facts up there as if they have no idea this is a heart attack in a bag. Just look at it! Who in that KFC board meeting actually held their hand up to interject and say “Hey, that is a good looking sandwich!”


I’m sure you guys know about subliminal messaging and how advertisers use it to get messages across without you knowing it and inadvertently increase sales. if you don’t believe it happens then I will let you know that it most certainly does. I was actually trained in the skill back in my classes as a Communications Major back in the day learning the art of the commercial. Check out this one guy that caught a subliminal message in a KCF commercial of all things on his DVR.

Now look, people around the world black, white, and yellow alike, I believe by now we can all agree that KFC never uses public relations experts when writing their commercials. Why spend money on people to soften the blow of racial inequality if they will buy the crap products you push anyway? We can all agree that they are openly racist. If not Check out this REAL commercial from Australia.

Awkward situation, huh LOL? Still not convinced? Check out this one from Korea.

That Korean commercial actually spurred tons of controversy and sold alot of chicken as well in the process. You see, instead of using money for public relations, KFC would rather use theirs for things like lawsuits (because with commercials like these they must have many) and advertisers to hide their racially insensitive messages under things like a catchy tune, nice cinematography, a jig, and tons of clever branding.

So whats the big deal about black people and chicken anyway? Well, it is a stereotype. Basically some story or notion that is thrown together in order to make a people or a culture look smaller and/or belittle. I admit, we black people invented tons of things from hundreds of uses for the peanut to the all-to-common traffic light, but we did not however invent fried chicken LOL! So why do I ask is this image so funny to America?

Lets see, of all who consume chicken in the world, asians make up the largest group that consumes the yard-bird. In contrast, in America caucasians consume the most amount here in the land of the free. Deep frying has a long history supported by evidence from ancient cultures all over the world including Russia, Mexico, Japan and Brooklyn. Fritters had already existed in Europe since medieval time, and fried chicken was known as pollo fritto in Italy, Ga Xao in Vietnam, etc. before it became a culinary habit in the Southern United States. See my point? Stereotypes are stupid, hurtful and have no place in advertising. Sell your product ethically or leave that shit on the drawing board.

Well, in all fairness I would like to state that back in the day when the colonel actually was using real chicken to fry in his stores, and before the corporation changed from “Kentucky Fried Chicken” ” to KFC” he had a more pure view of what good chicken was and how to advertise it. Have a look at this vintage commercial and reminisce with me.

Look, for the idea of the Double Down sandwich and everything from the nutrition facts (if you want to call them that) of it to marketing of the thing is morally wrong. Ironically the taste of it is good. What?!?!? You didn’t think I would write about it and not taste it now did you? My inner fat man laughs heartily at your ignorance. Sadly, taste isn’t everything and if I could make a metaphor for the stupid commercial that started this whole blog, I would say the commercial’s being well produced with the actors, music, and the clever editing hides the underlined racism in the same way the good colonel’s seasonings hide the death that your shoveling down your throat!


Let me reiterate the contents of this thing so you can feel what I felt LOL! First, leave those buns and any idea you got of using bread of any kind in the fridge and start with two deep fried chicken patties. Then, since most wonderful things come in two’s place in between the patties two slices of cheese and two slices of bacon. Chewing this thing was hard being that the patties were thick as ever of white meat, but to swallow would prove to be even harder as at times the cheese and chicken would get lodged in my throat and have to be washed down before asphyxiation accrued. This damn thing was plain hard to eat! Here it is about 24 hours since I had it and I think Im still digesting it LOL! Right after I finished the entire thing (can’t believe I did) I noticed my limbs falling asleep one by one, then my eyelids got heavy. A victim of the “ITIS.” My overall opinion of this sandwich is very poor. Though the taste was good, it really didn’t give for a dining experience that was pleasing what so ever. Eating it proved to be a chore, what I went through digesting was too embarrassing to admit, and furthermore you feel like death is coming for you, and soon!

Shout out to my dude (producer) ILL Brown for giving me the idea to write this blog on the chicken people. KFC we Americans aren’t stupid, and to push crap off like this as food, and do it in a racist manner as well is a testament to you overconfidence in how gluttonous you believe we are. Thanks, but no thanks. Thanks for reading people, I am officially off the soap box. Read this, love this, spread this.

4 Comments leave one →
  1. April 30, 2010 6:56 pm

    This shyt is wrong on ALL levels!

  2. Dee Jackson permalink
    April 30, 2010 8:54 pm

    not cool, glad that you decided to shed some light on this

  3. Jeacketty permalink
    May 15, 2010 9:14 pm

    Just want to say what a great blog you got here!
    I’ve been around for quite a lot of time, but finally decided to show my appreciation of your work!

    Thumbs up, and keep it going!



  1. KFC Double Down Reviews « Rookie TV’s Blog

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